The aim of this project is to provide comfortable and stylish innerwear that can bring out confidence to users. Hired as an innerwear designer, I was part of the team who started and develop the whole collection. I was responsible for the entire line’s design development from beginning to present, from vendor sourcing and brainstorming to production stage and marketing. Penshoppe Core’s success is one of my greatest achievements in fashion retail.
PENSHOPPE ON THE GO
Led the Penshoppe On The Go project that highlights both function and style. The collection targets to bring convenience to commuters and travelers by offering convertible bags with essential features. Responsible for the mood board execution, tech pack creation, and marketing direction of the line.